After hours of getting space design help, trips to Ikea in search of creative, bargain furnishings and lots of elbow grease painting and building furniture, April’s Attic is complete and ready for some focus group action!

The Attic is located on the third floor of a cozy, renovated Dallas home. With the visual guidance of a talented designer, April’s Attic captures the spirit of my business: to creatively discover and deliver quality results and have fun while I’m doing it! The Attic is designed to create a fun and relaxing environment where members of focus groups feel welcome and comfortable opening up.

In addition to focus groups and one-on-one interviews, I am excited about having a few Dallas-based clients use the Attic as a place for team meetings and brainstorming sessions. It offers a great escape from the daily monotony of the office to help cultivate good ideas or solutions.

You’ll notice I’ve chosen green as the signature color of April Bell Consulting. According to Wikipedia, green is closely related to the Old English verb growan, which means “to grow”. It’s also associated with regeneration, fertility and rebirth. Through my services, that is exactly what I want to produce for my clients-GROWTH.

All of this would not be possible without the help of McCall Keahey, who is an impeccable stylist/designer, as well as my friend and assistant, Suzanne Foote who made numerous trips to Ikea, spent countless hours building the furniture and setting up the printer, phone, etc.. And, of course, my friend from Frito, Steven Pulido, helped me transform the space into a true focus group setting by advising me on the latest and greatest A/V equipment for capturing focus group learnings.